The London Halal Food Festival returns on 19th and 20th August 2017 at London’s historic Tobacco Dock, promising a tantalising Halal journey of delicious food and drink from over 100 international exhibitors. An estimated 18,000 people will attend over the weekend and around three tonnes of meat and poultry will be consumed as people spend close to half a million pounds trying out halal burgers, freshly prepared dishes, culinary delights and alcohol-free cocktails – before finishing off with tasty sweet treats in a dedicated dessert section.
There will also be live performances from celebrity chefs in a special cookery theatre, including a live demonstration from MasterChef Champion, Saliha Mahmood-Ahmed. Other highlights include a dedicated Italian Halal Zone and a Man Vs Food competition open to visitors. Other companies present will be taking advantage of the huge crowds by promoting their new and latest line of halal products – including baby food, convenience meals and home-delivered Halal meat.
Waleed Jahangir, London Halal Food Festival Show Director, said “The Muslim Halal market is booming and during the Holy month of Ramadan, supermarkets estimated to make around £70 million from Halal food offerings alone.
“British Muslims are the most diverse in the world; they have bigger households, they spend more, eat out more often and cook in more volume – which is estimated annually to be worth a whopping £10 billion. That’s why we’re seeing more and more brands reaching out to Muslim consumers and the London Halal Food festival is a fantastic opportunity for both businesses and consumers to come together and learn more about each other.”
The word Halal translates to ‘permissible’ and is frequently applied to food, especially regarding the slaughtering of animals according to Islamic requirements. However, its meaning in terms of dietary requirements can also represent core values such as free-range, organic and sustainable (fair trade), which are standards that are becoming more important for the millennial Muslim.
Waleed adds: “Traditionally, the past few generations of Muslims could only eat what was cooked at home, but now they can finally try the food they couldn’t have when growing up. The festival looks to breakdown this barrier by bringing in all types of food, from all over the world, with just one condition, that everything in the show remains Halal.”
Tickets are still available from £10 at londonhalalfoodfestival.com
About the London Halal Food festival
London Halal Food Festival is delivered by Algebra Consulting, the event powerhouse also behind the London Muslim Lifestyle Show. Algebra Consulting is a boutique consulting firm serving clients of diverse backgrounds, in particular those in Muslim cultural economic sectors in addition to mainstream organisations serving the communities.
The State of the Global Islamic Economy Report (SGIE) and the Global Islamic Economy Indicator (GIEI) 2016/2017 released by Thomson Reuters in partnership with the Dubai Islamic Economy Development Centre (DIEDC) shows that of the expenditure:
- Food & Beverage tops Muslim spend by category at £950 billion
- Clothing and apparel at £198 billion
- Media and recreation at £154 billion
- Travel at £123 billion
- Pharmaceuticals and cosmetics at £64 billion.