‘For a Moment of Taste’ by Poorva Joshipura

HarperCollins presents ‘For a Moment of Taste’ by Poorva Joshipura, Former CEO of PETA India, with a foreword by actor Richa Chadha. An eye-opening book that will make readers change their eating habits,this is the first ever in-depth expose of what happens in India to animals consumed for what is a fleeting moment of taste. The world today eats more than seven times the amount of meat it consumed in 1950. In India alone, the meat eaten per person has more than doubled in just a decade. To meet this growing demand, some 77 billion land animals and trillions of fish are killed globally every year.

These creatures aren’t just numbers. They were breathing, feeling beings whose lives were precious to them. But most were reared in intensive farming systems, alongside thousands or even millions of others in severe confinement, or faced other kinds of brutalities as they were used to mass-produce cheap meat, eggs or dairy foods.

For A Moment Of Taste: How What You Eat Impacts Animals, The Planet And Your Health
by Poorva Joshipura
Published in Paperback (5 March 2020)
Publisher: HarperCollins
English, 376 pages
ISBN-10: 9353574692
ASIN: B084VD5D8J
Guide Price: £22.99 – Paperback, £6.99 – Kindle Edition
Click to buy Paperback Edition | Kindle Edition

For a Moment of Taste is a probing, revelatory work by Poorva Joshipura, a senior member of an affiliate of People For the Ethical Treatment of Animals (PETA) that draws on investigations by her and other researchers into the treatment of animals as part of standard but shocking industry practices. It shows what happens to them from birth until slaughter; how today’s meat, dairy and egg production systems came to be; the current state of these industries in India; and the consequences of where they are headed if dietary trends do not change. It also lays out the health and environmental impacts of the production and consumption of animal-based products.

This eye-opening book is sure to make you reflect on how foods you choose can help save animals’ lives, improve your health and preserve the planet.

About Poorva Joshipura

Poorva Joshipura has been raising awareness on the plight of animals used for food and other industries across the globe for over twenty years. She is the current senior vice president of International Operations with PETA Foundation, a European affiliate of US-based People for the Ethical Treatment of Animals, a member of the board of directors for PETA India, former chief executive officer of PETA India and former co-opted member of the Animal Welfare Board of India, a statutory body which operates under the Ministry of Fisheries, Animal Husbandry and Dairying, Government of India. Poorva is a regular guest on television news and radio shows through which she encourages viewers and listeners to take action to help animals. She spends most of her time between London, Mumbai and Delhi.