Sony Entertainment Television launches new UK series ‘The Chef’
Sony Entertainment Television, in collaboration with Cobra Beer, is to launch a new UK series ‘The Chef’ starting from Sunday 1st December 2019. The 26-part series sees presenter, director and filmmaker, Hersha Patel, interviewing chefs, visiting them in their kitchens and talking about the restaurant industry. Among the 26 chefs being profiled are Michelin-starred chef Atul Kocchar, founder of Benares; Cyrus Todiwala, founder of Cafe Spice Namaste and Mr Todiwala food brand, as well as Minal Patel, head chef at Indian vegetarian restaurant Prashad in Bradford and Mazlum Demir, executive chef at Skewd Kitchen in Cockfosters, London, among others. The series will showcase world cuisines including French, Chinese, Vietnamese, Indian, Thai, Turkish and Lebanese and provide narratives from the chefs themselves about their culinary heritage and the founding of their respective restaurants across the UK.
To celebrate the launch, Sony Pictures Networks and Cobra Beer hosted a special preview for the chefs and the media on Tuesday 12th November 2019 in London, unveiling the show’s official show teaser. Speakers at the preview included Lord Karan Bilimoria, Chairman of Cobra Beer Partnership, who spoke about the key role curry restaurants played in his entrepreneurial journey and the company’s association with the series and Neeraj Arora, EVP Head of International Business, Sony Pictures Networks, followed by Q&A with the audience.
Lord Karan Bilimoria, Chairman of Cobra Beer Partnership said, “We at Cobra Beer are absolutely delighted to be the founder sponsors of Sony TV‘s The Chef series. Cobra started its journey in restaurants and restaurants will always be our foundation and our base – without the support of the restaurant industry Cobra would not be where it is today, a household name in the UK and sold in 40 countries around the world. Cobra was created to be the ideal accompaniment to all cuisine – “brewed smooth for all food.”
Neeraj Arora, EVP Head of International Business, Sony Pictures Networks commented, “It is wonderful to be able to partner with Cobra Beer on a project as exciting and different as this. ‘The Chef’ is one of those unique concepts which is not seen often, especially within the South Asian audience. It is not a cookery show which gives a set recipe for viewers at home to follow – instead it’s a show which gives an insight into the phenomenal dishes and the inspirational chefs behind each one along with an intimate view of the fine dining restaurants they run. We believe that this is a ground-breaking series for our channel which is why we are scheduling it at a prime time ahead of the hugely popular Kapil Sharma Show.’
‘The Chef’ presented by Cobra Beer will be premiering in the UK on Sony Entertainment Television, from Sunday 1st December 2019 at 6.00pm.
